Free Delivery on all orders over £39 *Exclusions Apply*

Product image

Confidence EQ for Horses


CONFIDENCE EQ contains a synthetic version of equine appeasing pheromone (EAP). Used to help reduce stress in horses.

Available as 2 X 5ml sachets

Read More


All orders over £39 receive free delivery * *terms and conditions apply


Returns It should be noted that, unfortunately, we cannot accept returns of any labelled products, including prescription medicines and flea and worming products. If the customer has requested a cancellation but the order has already been dispatched then we will not be able to cancel and refund the order. This also applies if the customer has ordered the incorrect dosage. Returns of any labelled products are only acceptable if it is due to an error in processing, or for an official recall. We are also unable to accept the returns of Caninsulin syringes, even if the packaging is unopened.

View More


Confidence EQ is an equine appeasing pheromone 1% gel that has been clinically proven to reduce stress in horses facing new and challenging environments.

Pheromones are chemical signals exchanged between members of the same animal species. They are a form of communication that trigger various behaviors, such as alarm, reproduction, territory marking and mother-baby bonding. They are not odors or hormones, so they do not affect cell function.

Mares release an equine appeasing pheromone (EAP) towards their nursing foal. Confidence EQ replicates this pheromone, offering the same behavioral benefits in horses of all ages:

  • Provides reassurance and emotional stabilization.
  • Signifies a safe and secure environment.
  • Signifies a safe and secure environment.

Benefits of Confidence EQ

  • Training tool – combine with behavioral and desensitization therapy.
  • Safe for competition – Not listed on the FEI prohibited substance list.
  • Fast & long-lasting – Takes effect in 30 minutes, lasts 2.5 hours, and can be reapplied as needed.
  • Single-use packets – Ensure accurate dose every time.
  • Easy to administer – No syringes, mixing food, pills or other uncomfortable application methods that can add stress to the horse.

Daily allowance

Administer when the horse is calm and quiet – 30 minutes before the stressful
event will take place.

1 single-dose packet = 1 application.

Directions for Use

– Open the single-dose packet and squeeze the gel onto your fingers.
– Apply the gel at the base of the horse’s nostrils.
– Re-apply every 2 – 2.5 hours if necessary.

Some horses may raise their upper lip after application, a reaction called the Flehman response; this natural behavior is how horses receive and interpret the pheromones, and could be the first indication that Confidence EQ is working.


Synthetic equine appeasing pheromone: 1%
Excipient QS 5 ml